Dr. Organics Case Study

Dr. Organics

IQ Marketing & Dr. Organics Marketing Partnership

Background: Dr. Organics was a new, start-up nutraceutical company specializing in powder-based nutritional supplements. Dr. Organics products appealed to individuals interested in using all-natural ways to vitalize health and enhance longevity. These products were marketed and sold through a multi-level sales distribution network.

Challenge: The marketplace for nutritional supplements was already crowded, so launching a new enterprise of this type required significant ingenuity.

Dr. Organics’ growth and success hinged on how quickly they could expand their network of representatives who would establish a customer base and start selling products.

Solution: We developed a campaign focused on the strong belief that the founders of Dr. Organics have in their products’ ability to improve people’s lives through better health and vitality. This focus was supported consistently throughout training, marketing, and business-building materials that representatives received.

Results: IQ’s creative approach and marketing strategies enabled Dr. Organics to increase the number of recruits from fewer than 200 to over 1,500 by the end of the campaign year.