AFI e-Policyholder Newsletter
Background: American Family Insurance, a large, midwestern insurance provider, communicates with policyholders regularly through its quarterly newsletter, American Family Policyholder News. Wanting to enhance the overall customer experience, AFI sought to develop an electronic version of this newsletter. Read more.
Doctor Organics
Background: Dr. Organics' was a new, start-up nutraceutical company specializing in powder-based nutritional supplements. Dr. Organics' products appealed to individuals interested in using all-natural ways to vitalize health and enhance longevity. These products were marketed and sold through a multi-level sales distribution network. Read more.
The FedEx Champ Car World Series
Background: Background: The FedEx Champ Car World Series was an exciting international event, consisting of 20 auto races on four different continents, including Asia and Australia. From celebrity drivers to faithful fans, and including everyone in between — team owners, series and team sponsors, safety teams — many people of all types had a part in making this series a success. Read more.
Young America — MyBoneYard®
Background: Our client was seeking a way to engage with consumers on a new green initiative. They wanted to make it easier for consumers to participate in recycling efforts and to provide rewards for recycling that were unique in the marketplace. Read more.
MicroEssentials®
Background: Cargill’s Crop Nutrition division and Mosaic entered into a joint project to produce and market a breakthrough fertilizer — MicroEssentials — that uses a nutrient-layering process previously unknown in plant nutrition. Read more.
AFI Road to Success®
Background: American Family Insurance — a large midwestern insurance company — offers many cost-shared, direct-marketing programs to its agents to assist them in promoting insurance products to both prospective and existing customers. Agents can combine growth (prospecting) campaigns, retention/cross selling programs for existing customers, and Internet programs to drive incremental sales for their agency. Read more.
K-Mag® Brand Announcement
Background: The Mosaic Company’s K-Mag product is a 3-in-1 fertilizer that has been in existence for 70 years. Through its 70-year history, the product has been known under three brand names, with an inconsistent logo and dated identity. In an effort to unify the K-Mag brand under one consistent name, logo, and worldwide marketing approach, The Mosaic Company has taken steps to rebrand K-Mag. Read more.
Mosaic Race to Daytona Sales Program
Background: The Mosaic Company’s business is to improve crop yields and livestock nutrition. They do this by mining, manufacturing, marketing, and distributing fertilizer around the world. As part of their product offering they feature specialty products — K-Mag and MicroEssentials. Both of these brands recently underwent a rebranding effort which was promoted to their dealer network. Read more.
Nebraska State Lottery Player Relationships
Background: The Nebraska State Lottery wanted to build player loyalty and participation. Read more. |
