Tracking & Analysis

How can you grow and learn if you have nothing to react to?

We believe in measuring twice, or sometimes more, before recommending a strategy.  Some people love playing with numbers, and we happen to have several of those people on staff. Whatever components your marketing plan includes — Web site, direct marketing, podcasts, social media — we can set up a system to evaluate just how great all of it is working for you.

A few of the elements we track are:

• Volume of visits to Web site, social media page
• Best sources for your marketing efforts
• Length of time spent on each page
• Leads generated
• Sales acquired
• Responses to direct mail, email, mobile marketing efforts
• Sales vs. costs (ROI)
• Published appearances of press releases
• Anything else you want us to track…

From these various data, IQ Marketing can help you analyze where the biggest bang for your marketing buck is coming from. We can also use the analysis to refine your plan to capture even greater target audience saturation — leading to higher sales volume.